Gucci’s smart sneakers, known as the “Gucci Virtual 25,” are a blend of luxury fashion and cutting-edge technology. These sneakers feature a microchip embedded in the sole that allows wearers to connect to a special app. Through the app, users can access exclusive content, such as videos, music, and artworks curated by creative director Alessandro Michele. The sneakers also come with a unique digital passport that verifies their authenticity and allows for customization with personalized messages or artwork.